Creating a company newsletter is not only a prudent way to keep all stakeholders aware of developments within your organisation, but it can benefit your business tremendously in several ways – including pushing up your SEO rankings. Although many consider this strategy archaic when it comes to online marketing, you’ll be surprised at how effective it continues to be. And if you have a newsletter anyway, why not use it for SEO? Here are some smart tactics to use your company newsletter for better SEO rankings:
Add Social Media Handles To Newsletters Before Emailing To Your Contact List
According to the Australian SEO company SEO Shark your marketing can include social media as powerful tool. Social media has emerged as one of the most powerful mediums when it comes to creating awareness of a business – ultimately driving up your SEO rankings through more website traffic and online engagement. Consider the following steps:
- Add links to your Facebook page, Instagram feed, Twitter profile, YouTube channel and Snapchat profile to get more readers to follow you.
- Encourage readers to follow you on social media by writing a specific call-to-action and making it easy for them to do so.
- Ask readers to share your social media posts with friends and followers to gain more traction for your business with a wider audience.
- Offer exclusive content to email recipients to create even greater social traction.
By adding social media handles to newsletters and encouraging more followers, your pages will benefit from greater interaction and more website traffic – ultimately pushing up your SEO rankings on search engines.
Showcase Any New Website Content In Your Newsletter
If you want to get more traction for your website posts, then it is worth showcasing this content in your newsletter – especially if it provides direct value to your existing and prospective customers. For example, a new video or blog can be introduced in your newsletter – allowing people to re-direct to the post on your website for more traffic. Follow these steps:
- Highlight new posts and content using different fonts, block text or even separate boxes.
- Provide direct links to the web page to make it easier for readers to go to the content post.
- Enable readers to easily share this content on their own social media pages.
- Ask readers to leave reviews and feedback on any new post to garner more traction.
Search engines that notice a lot of activity on posts and websites will ultimately reward them with higher search rankings, so it’s always worth introducing anything new in your newsletters before the email blast.
Ask For Customer Feedback And Reviews
An email newsletter strategy doesn’t have to be a one way street. In fact, you can use them to generate feedback and reviews from customers for your business. The more a customer interacts with your business (especially in a positive light), the more you will be rewarded with better SEO rankings over time. Consider the following:
- Design questionnaire in a manner that will encourage customer engagement.
- Get customers to review your business so they write in similar language to when they search for related keywords to your business.
- Incorporate this feedback into better design, loading times and content for higher rankings.
Customer feedback and reviews can have both a direct and indirect impact on your SEO rankings, so don’t underestimate how powerful they can be for your business.
Use Popular Keywords In Your Newsletters
Many businesses make the mistake of assuming keywords should only be used for website content, but the truth is that you could use them cleverly in your email newsletters to create valuable content that can direct people to your website for better traffic. This will eventually result in better SEO rankings as people re-direct to your website when they find your content valuable. Here are some ways to place keywords properly:
- Use keyword planners to help you find phrases and words that are related to your content themes.
- Use a few long tail keywords subtly in your content by ensuring they fit naturally into your writing.
- Avoid using the keywords too many times as they may start to look forced and will put readers off.
Popular keywords in newsletters can act as direct sources for better SEO as readers are directed to your website content for more information – boosting your engagement with them over time.
Email newsletters have a direct impact on your overall SEO, which is why you cannot afford to take them lightly.